Instagram - Shop with your ♥

Mother New York x Ghost Robot

While working with Ghost Robot and Mother New York, I had the opportunity to serve as Assistant Director on Instagram’s ‘Shop with your ♥’ campaign, an ambitious project that showcased more than 150 products from 50 retailers across 14 uniquely styled sets.

I developed detailed pre-visualization materials that enabled our teams to shoot simultaneously in two studio locations, maximizing our efficiency during production. Taking the helm as supervisor for one of our active sets, I worked to ensure each carefully planned composition came to life while maintaining the distinct aesthetic vision for each setup. The extensive pre-production planning paid off, allowing us to deliver dozens of content pieces in both standard and vertical formats for Instagram’s web and Stories platforms. Throughout post-production, I continued to provide oversight of the VFX, 3D elements, compositing, and final editing processes, helping maintain consistency across all deliverables.

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